In my marketing class I had a project of creating a company that is marketing a service they preform. My group created an investing firm targeted to college students, we would give free consultation of investing and stock trading, but charge a fee to have them preform stock trades so that everyone involved could make some money. We figured the best way to get employees would be to recruit graduate students from the University of Texas at Dallas or other universities in the Dallas area to help them get experience in the financial field and make decent money to help support them with their studies. 

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As the group leader, it was decided to use my last name on the project to reflect my contributions to the project as well as give the firm a realistic sounding name for the area it is in.